How to run Telegram Ads?

mahs kh
01 October 2024
It Takes 3 Minute to read this article

How to run and use Telegram ads?

Are you considering online advertising but haven't found the right platform yet? 
Telegram Ads could be the solution you're looking for. With the ability to start advertising with just one Toncoin, Telegram Ads offer a unique level of flexibility. 

Advertisers can manage their budgets efficiently and make real-time adjustments to their ads directly within the app. This ease of control and accessibility makes Telegram Ads stand out, providing an excellent opportunity for those who want to optimize their advertising strategies. Continue reading this DrTelegram blog to learn how to create ads on Telegram.

How to run Telegram ads?

To use Telegram Ads and manage your advertisements, follow these steps carefully:

1. Log In on the Telegram Ads Platform

To create ads on Telegram, you first need to log in. This means you must already have a Telegram account which doesn't matter if it is regular or premium. If you don't have one yet, download our mobile app for Android or iOS and sign up. After creating your account:

1. enter your phone number on the Telegram Ads platform

2. You'll receive a message in Telegram from our verified service account to confirm your login.

3. Once logged into your account, you can choose between "Personal Account" or "Creating an Organization.

4. Enter your group or Telegram channel as an organization in the "Select Channel" section and click "Save." This will link your channel or group to the organization, allowing all admins to manage ads.

2. Manage budget and Add funds

If you're using Telegram Ads for the first time, your account might not have any funds, and the Telegram ads minimum budget is 0.1 Toncoin. To add funds:

1. Go to the “Manage Budget” section and click on “Add Funds”. 

2. Click on “Connect TON”, then link your digital wallet and choose a payment method to buy TON. Enter the amount you want to add.

3. Follow the instructions to complete the transaction. 

Adding funds allows you to set budgets for your ads and keeps your campaigns running smoothly. If you try to run an ad without sufficient funds, it will be saved as a draft, ready for you to publish once your account is funded.

3. Create Ads based on Telegram ads policy and Guidelines

Now that you’re ready to run ads on Telegram channels, follow these steps:

1. Click "Create Ad" to start your new advertisement as a sponsored message. You'll be taken to a template with several fields to fill out.

2. Fill in the required fields according to Telegram's guidelines:

Ad Text: Keep the language clean, and make sure your message is 160 characters or less.

URL: This field creates a button in your sponsored message, linking to your Telegram channels, bots, or specific posts.

Target specific channels: Choose channels to display your ads by entering their unique link. Ads are shown in public channels with 1000 subscribers.

CPM (Cost-Per-Mille): Set a CPM for the ad, which is the price for 1000 views of your ad. The cost depends on the channel's popularity and the level of competition for ad placement.

3. After completing all the fields, agree to the terms and conditions, and click "Create Ad" to finalize your advertisement.

If you decide to promote your channel by Telegram, this is a Telegram ads example of how your sponsored post will appear on Telegram ads:

Additionally, you have the opportunity to promote Telegram channel free.

What are the best strategies to avoid wasting your Telegram Ads budget?

Advertising on Telegram can be difficult, so it's crucial to make smart choices to avoid wasting your budget. While Telegram Ads offer useful features, making poor decisions can lead to losing money. Finding the right channel or group that provides a good return on investment (ROI) and considering the Telegram ads price can be challenging. Here are some guidelines to help you get the best results:

  • Start by creating a post that directly targets your audience

  • Select relevant channels that align with your ad’s topic to avoid rejection and ensure better engagement.

If you find this guide doesn’t fully help, you can buy Telegram ads from reputable providers like DrTelegram to ensure your budget is spent effectively.

Conclusion 

Promoting your Telegram channel can be easy and effective if you use the right tools. Whether you're building a brand, growing your business, or reaching a wider audience as an influencer, the Telegram ads platform is a great place to start. However, it’s important to use and run Telegram ads wisely to avoid wasting your budget. If you’re unsure how to do this effectively, consider getting help from a Telegram ads agency like Drtelegram to make the most of your campaigns.

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